Apple’s CEO Tim Cook Sorry About Maps

Today Apple‘s CEO Tim Cook put out a letter talking about maps. Apple removed the older app they had in iOS from the core operating system that used mapping data from Google Maps when they put out iOS6 for their iPhones and iPads. A large number of users have reported a bad experience with the new maps Apple has been building, having problems like incomplete mapping data, wrong or misleading directions, and just a bad experience using the maps application.

In the letter Cook says sorry about the maps app in the first paragraph.

We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

He also talks later about how you can also use other applications from the App Store to get maps or to use Google or Nokia web apps to get maps. He also talks about how 100 million iOS devices use the new maps and have been used to search half a billion locations. To finish, he talks about how they are working to improve the app and get it up to their high standard.

While this doesn’t fix the app or bring Google Maps to iOS in a meaningful way, it does show they how even Apple makes mistakes and like all companies has to fix them, so expect an update coming at some point to make them better. This would be a good time for Google to drop in with an iOS Google Maps app and get a lot of people to use the trusted maps they are use too.

Full text of the letter below…

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

About Luke Schaefer

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Posted on September 28, 2012, in Apple, Apps, Google, iOS, iPad, iPhone and tagged , , , , , , , , , , , , , , . Bookmark the permalink. Leave a Comment.

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